Why a Logo is Important?
Have you ever taken a logo quiz? How often did you guess the right brand simply by its logo? For instance, brands like Tim Horton, McDo...
Social Media Marketing
6 Benefits of Internet Marketing
'Internet is boon or a curse' is definitely up for debate; however, businesses cannot deny that the internet is a boon (a benefit) in m...
Benefits of Using LinkedIn for Recruitment and Talent Acquisition
More than 30,000 companies worldwide utilize LinkedIn as a networking platform. As such, reaching out to talent acquisition on LinkedIn...
Tips for Creating a LinkedIn Business Page
With more than 774 million members in more than 200 countries, LinkedIn is one of the world's largest social media websites and the big...
The Importance of the Biography Section of your Social Media Platforms
Regardless of what social media platforms you use, a biography is an essential component that introduces who you are and what your area...
Photos Vs. Videos on Social Media Platforms
Social media marketing is all about visuals. In recent years, video marketing has become incredibility prominent, leaving many business...
Social Timing — The Importance of Social Media Insights
If your business is on social media — and it should be — you’ve likely wondered when the best time to post on your social media platfor...
Instagram Reels
Instagram Reels is one of Instagram's newest features. Instagram Reels gives users the ability to create and share short and engaging v...
Value of a Social Media Presence for your Company in COVID-19
Social media is often the first place that customers look for updates on your business. From products and services to hours of business...
Importance of Consistently Updating your Business’ Online Presence
In the digital age, it is essential to have a strong online presence. Having an online presence is a key factor in enhancing your brand...
Importance of Customer Reviews & Testimonials
Customer reviews can significantly impact your sales. Before making a purchase, most consumers search for reviews on a business to see ...
Instagram IGTV
In recent years, Instagram has become one of the most prominent social media marketing platforms. In 2018, Instagram launched Instagram...
The Power of Hashtags
While the hashtag has been around for 12 years now, many people still do not understand the purpose and importance of them. Although th...
The Power of Social Media Influencers
When a commercial plays on TV, the first thing that most of us do is change the channel — this is also true on social media. When you'r...
LinkedIn Stories
LinkedIn is the most recent social media platform to add the “stories” feature to its domain. In 2013, Snapchat introduced the world to...
TikTok Advertising
TikTok dominated the social media market in 2020, and is showing no signs of letting up in 2021. The COVID-19 pandemic vastly accelerat...
Instagram Feed Aesthetics
One of the most important platforms for social media marketing is Instagram. Instagram is an extremely visual medium — this means that ...
Instagram Marketing Insights
We all know — and likely use — Instagram for personal reasons such as getting in touch with family and friends or staying connected wit...
The Best Platforms for Your Business’ Social Media Marketing
In last week’s post, we discussed four of the most common social media platforms that are currently used for digital marketing. One of ...
4 Key Social Media Marketing Platforms
This week we’re going to look at some of the most popular social media platforms for digital marketing. With an array of social media p...
Tips for Effective Social Media Marketing
In last week’s post, we established that social media marketing is essential for your business to grow during the digital age. The next...
4 Reasons You Should Be Using Social Media Marketing
You might be wondering, “Is social media marketing really essential for my business?” The short answer is YES!
Social media has quick...
How to Make Instagram Work for Your Business
What’s the big fuss about Instagram?Well according to 300 million instagrammers sharing more than 70 million photos and videos each...
Why We Share on Social Media
Social Media is huge! Those who have been sucked into the ‘social media time vacuum’ can agree how easy it is to spend hours flipping t...
The Power of Social Media
Is social media absolutely necessary for every business? The short answer, no… but here’s a quick test to evaluate whether you should i...