We all know — and likely use — Instagram for personal reasons such as getting in touch with family and friends or staying connected with our favourite companies and brands. However, Instagram has recently become an essential platform for marketing in the digital age. Instagram boasts more than one billion users, providing brands with an infinite range of potential consumers to reach instantly. In fact, 90% of Instagram users follow at least one business account. As such, it is essential for all businesses to utilize Instagram to maximize their potential.
The first step to using Instagram for your business is to sign up for an Instagram Business account. Signing up for a business account provides you with features such as insights, shopping, advertisements, contact information, primary and secondary messaging inboxes, as well as a call-to-action button on your profile. These features are not provided on personal accounts and are exclusive to business accounts.
Here are some tips and tricks to maximize your business’s Instagram marketing: