We all know — and likely use — Instagram for personal reasons such as getting in touch with family and friends or staying connected with our favourite companies and brands. However, Instagram has recently become an essential platform for marketing in the digital age. Instagram boasts more than one billion users, providing brands with an infinite range of potential consumers to reach instantly. In fact, 90% of Instagram users follow at least one business account. As such, it is essential for all businesses to utilize Instagram to maximize their potential.

The first step to using Instagram for your business is to sign up for an Instagram Business account. Signing up for a business account provides you with features such as insights, shopping, advertisements, contact information, primary and secondary messaging inboxes, as well as a call-to-action button on your profile. These features are not provided on personal accounts and are exclusive to business accounts.

Here are some tips and tricks to maximize your business’s Instagram marketing:

#1. Use a Business Account

As mentioned above, it is essential to create a business account. Business accounts provide you with access to features that you cannot use with a personal account. Utilizing a business account will allow you to greater connect with your audience, as well as give you the ability to measure engagement and see how your content is performing.

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#2. Know Your Audience

The most active Instagram users are between the ages of 18 and 29 — however, that doesn’t mean that Instagram can’t be used to connect with an older demographic. Make sure to do your research on who your primary demographic is and make note of the content that they like to see. Being aware of your primary demographic is also essential when choosing who you want to target through Instagram ads!

#3. Create Visually Compelling Content

Instagram is all about the visuals so it’s important to make sure that your posts look great. Focus on clear, eye-catching, and easy-to read content that is visually appealing. One important tip is to post content that tells a story. For instance, behind-the-scenes posts, instructional videos, and text-based images are one way to effectively engage with followers. Additionally, make use of Instagram features like IGTV to showcase longer videos or to create tutorials.

It’s essential to focus on creating content that is interesting, attractive, and shareable!

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#4. Establish Your Brand's Aesthetic

Since Instagram is a visual platform, it’s important to establish an appropriate aesthetic for your brand. Incorporate your brands colour palette and utilize it across all content to establish a cohesive brand identity. This will also help to increase brand recognition!

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