TikTok dominated the social media market in 2020, and is showing no signs of letting up in 2021. The COVID-19 pandemic vastly accelerated TikTok’s popularity and the platforms unique visitor count rose by more than 48% in the past year. TikTok has expanded beyond dance videos and challenges, and has proven itself to be a valuable and innovative marketing platform for brands.
With more than 500 million active users worldwide, TikTok provides advertisers with an opportunity to promote products and create compelling campaigns that can be instantly shared around the world. Additionally, TikTok provides companies with the ability to make an account on “TikTok Ads” so that users can create advertising campaigns easier and track key metrics such as engagement and leads.
What is TikTok?
TikTok is a 15-second-or-less video creation application that gives users the ability to express their creativity and share it with the world. In fact, more than one third of TikTok users create new content every day. On the TikTok homepage, users can see the “Following” tab — users that they are following — the “For You” tab that displays content that is likely of interest to the user, and the “Discover” tab that displays popular hashtags and challenges.