This week we’re going to look at some of the most popular social media platforms for digital marketing. With an array of social media platforms to choose from, it’s important to be familiar with the features of each platform.

Let’s get familiar with Facebook, Instagram, Twitter, and YouTube, and what they can provide for you and your business!

Platform #1: Facebook

Facebook is the world’s largest social media platform with over two billion monthly users — approximately 75% of these users visit Facebook each day. The age of users on Facebook ranges from 13 to 65+ — this makes Facebook a great platform to utilize, regardless of your target demographic. Some benefits of Facebook include its targeted digital advertising platform, Facebook messenger, as well as their e-commerce integrations.

No matter what you’re selling, or who you’re trying to sell to, Facebook is a great investment for your company!

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Platform #2: Instagram

Instagram is another extremely valuable platform that almost feels non-negotiable in terms of social media marketing. With more than one billion users, Instagram holds an extremely diverse audience. If you’re targeting a younger demographic, Instagram is a must — 72% of teenagers use Instagram, and 67% of young adults under the age of 30 use the platform.

Some of the most valuable benefits of Instagram include its heavy focus on visuals, such as images and videos. Instagram allows you to showcase your company and products in a visually appealing manor. Other features include Instagram stories and messenger as a quick way to interact with consumers.

Platform #3: Twitter

Twitter is another great, highly used platform that boasts approximately 330 million active users. One of Twitter’s most compelling features is that it gives users the ability to use hashtags to follow and participate in conversations about important and trending topics related to their business.

Twitter also offers several advertising opportunities for digital ads. Companies can promote tweets from their account, or promote a certain trend that their company may be using to start a conversation with target consumers.

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Platform #4: YouTube

YouTube is one of the most widely used platforms. More than 1.9 billion people use YouTube on a regular basis, and it is also the second largest search engine behind Google. Video is the most preferred type of media amongst consumers, making YouTube an essential platform!

While YouTube hosts a variety of benefits, it requires significant time and effort. In order to make effective videos, a production set-up is required, including a camera, lighting, microphone, and video editing software. If your company has the budget, and it makes sense for your business, YouTube can be an extremely beneficial platform.

Now that we’re familiar with the features that each platform has to offer, it’s important to select the platforms that are best for your business. If you’re still feeling confused, we can help you there! Contact us for all of your social media marketing needs!