In recent years, Instagram has become one of the most prominent social media marketing platforms. In 2018, Instagram launched Instagram TV or IGTV – a feature that allows users to share long-form videos. While Instagram limits Instagram feed videos to 60 seconds, IGTV gives users the ability to post videos up to 60 minutes long. Subsequently, this gives users the ability to tell much more engaging and compelling stories.

Why Use IGTV for your Business?

Video has quickly become an essential tool for brands and marketers to attract and engage with consumers. Not only do videos formulate a more personal relationship with consumers, but they also help to improve brand awareness. As social media continues to become more popular, so too does video marketing. In fact, a user’s purchase probability increases by 97% when they have a positive experience with video content.

When you post an IGTV video, all of your Instagram followers will be notified. Moreover, users do not need to leave the platform to watch your video. Though, IGTV does have its own app that users can utilize to access the insights for their videos such as engagement rates, likes and comments. This can help you to determine what you’re doing well, and what you need to work on.

One of the best features of IGTV is that there are no commercials or advertisements throughout the videos. Users can watch content without interruptions, and can use the program on either their smartphone or computer.

A few ideas to include in your IGTV strategy are creating a video series, providing service or product tutorial videos, or publishing behind the scenes clips or interviews. Creating a video series allows you to create playlists on specific topics or themes. This feature makes it easier for consumers to find relevant videos.

Some ways to increase viewers on your IGTV videos include planning content in advance, using hashtags, and hooking viewers with engaging content within the first 30 seconds.

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