One of the most important platforms for social media marketing is Instagram. Instagram is an extremely visual medium — this means that you must create a visually appealing profile in order to be successful. Your Instagram aesthetic is the first thing that people notice when they look at your brand’s profile. The colours, tone, layout, and the overall feeling of your Instagram profile is either going to attract potential customers, or scare them away. In many ways, your Instagram profile is a reflection of your business and what products or services you have to offer.
Not only is a cohesive Instagram profile visually attractive, but it can also contribute to brand recognition and your business’ overall success. People are more likely to follow and engage with a brand whose profile is visually attractive and appealing.
Here are 5 tips to help you to create an Instagram aesthetic that is appropriate for your brand: