One of the most important platforms for social media marketing is Instagram. Instagram is an extremely visual medium — this means that you must create a visually appealing profile in order to be successful. Your Instagram aesthetic is the first thing that people notice when they look at your brand’s profile. The colours, tone, layout, and the overall feeling of your Instagram profile is either going to attract potential customers, or scare them away. In many ways, your Instagram profile is a reflection of your business and what products or services you have to offer.

Not only is a cohesive Instagram profile visually attractive, but it can also contribute to brand recognition and your business’ overall success. People are more likely to follow and engage with a brand whose profile is visually attractive and appealing.

Here are 5 tips to help you to create an Instagram aesthetic that is appropriate for your brand:

Establish Your Brand

Your brand’s Instagram aesthetic defines your brand and gives potential customers a sense of who you are. This means that it is incredibly important to define your brand, including who your target audience is, what your core values are, and what you want the overall impression of your brand to be. Once you have these key elements determined, you can decide on whether you want to keep your page causal and fun, or if your brand is more formal and serious. These factors can help you to determine what direction you want to take your page in and subsequently what type of content you are going to post.

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Create a Colour Palette

Colour is one of the most important aspects to utilize when creating a unique Instagram aesthetic for your brand. Colour influences both consumer buying decisions, and increases brand recognition. If you have a pre-existing website and logo for your company, make sure to use these pre-established brand colours to keep it cohesive. Once you have your colour profile established, it is important to incorporate these colours into your content continuously. Ensure that your brand colours enhance your brand voice, and will be engaging for your audience!

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Editing is very important in maintaining a cohesive brand image. Maintaining a cohesive editing style means making images look as if they were taken in the same light, or even on the same day. For instance, if you post very bright content, make sure that you stick to this and do not post dark, moody images. Instagram presets are a great way to ensure consistency as this feature allows you to save your editing features so that they can continuously be reused. Moreover, this helps to save you time by ensuring that you do not have to spend hours editing your posts to maintain consistency.

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Once you have established your brands aesthetic, it is important to plan your Instagram feed to make it look as polished as possible. Planning out your feed will allow you to see what looks good together, and what does not, before you publish this content on your page.

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Carry Your Aesthetic

Now that you have established a cohesive Instagram theme and brand image, make sure to maintain this theme throughout all of your posts and stories. Additionally, you can utilize this aesthetic on other social media websites and pages to enhance your brand recognition.

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