Video thumbnails are incredibly important. Our eyes are naturally drawn to images — compelling thumbnails can increase your engagement by more than 150%. Thumbnails are essential in providing viewers with an idea of what they can expect from a video. Boring thumbnails are unlikely to attract attention, while custom and unique thumbnails catch people’s eyes and intrigue them. According to YouTube Creator Academy, 90% of the best performing videos on YouTube have a custom thumbnail.
A video thumbnail is the first thing that people see when they are looking for a video to watch. As such, the main goal of a thumbnail is to attract maximum clicks. Thumbnails should accurately portray the video content, make the audience excited for the video, and enhance viewer interest.
Some characteristics of strong thumbnails include:
- Adding branding or text to your image to attract attention and make individuals want to click.
- Ensure that you use a high-resolution image that is clear on all device sizes. A good YouTube thumbnail size is 1280 x 720 pixels.
- Use a unique and bold font.
- Make all of your video thumbnails consistent across your channel. Ensure a similar layout, font size, style, and colour scheme across all thumbnails.
Creating thumbnails can be a difficult process and finding what works for your channel can take some time. Play around with different colours, fonts, text, and images until you find out what your target audience enjoys. For help with your marketing needs, contact our team of professionals.