In last week’s post, we discussed four of the most common social media platforms that are currently used for digital marketing. One of the key steps to effective social media marketing is choosing the best social media platform for your business. It’s important to consider the type of business you have, what audience you are trying to reach, as well as your company’s goals and overall mission.

Below are 3 things to consider when choosing what social media platforms your company should use:

austin distel Imc IoZDMXc unsplash

#1: Determine Where Your Audience is Located

The first step to determine what social media platforms to use is to understand your customers, including who they are and how they like to spend their time online. It is essential to determine what platforms they like to use and how they like to receive information about the products or service you’re offering.

Consider customer demographics, psychographics, preferences, and goals. The more you understand your consumer, the better chance you have of choosing platforms to successfully reach and engage with them.

#2: Choose Social Media Platforms Specific to Your Content Type

The next aspect of choosing an effective social media platform is recognizing what type of content you’re going to be curating and sharing. For instance, if you are planning on primarily utilizing video content, YouTube might be the most effective platform for you!

obi onyeador 0HOGSrEwLrg unsplash
christian wiediger ZYLmudR28SA unsplash

#3: Don’t Spread Yourself Too Thin

In order to ensure that the content you’re posting is as effective as possible, it’s important to limit the number of social media platforms you use. In order to utilize a platform well, and to take advantage of all of its features, it takes a lot of time and work.

Make sure you can manage 1 or 2 platforms successfully before expanding beyond that!

Take your social media marketing to the next level!

Contact us to see how our team of experts can help.

GET STARTED