Social media is often the first place that customers look for updates on your business. From products and services to hours of business, the importance of social media in sales cannot be overstated. The COVID-19 pandemic has only accelerated our dependence on social media for information and updates. Social media provides companies with the ability to connect and engage with consumers on a more personal level.
During the pandemic, social media has become a crucial way to instantly communicate with customers about changes that are happening within your business. For most, business hours and offerings have changed as a result of COVID-19. Subsequently, social media has been an efficient and cost-effective way to keep consumers informed.
Social media has also been the most prominent way to inform customers of the safety procedures that you have in place to ensure safety. Additionally, it provides an avenue to quickly respond to any questions or concerns that customers may have. Responding in a timely manner can help to maintain business and promote customer retention and loyalty.