With more than 774 million members in more than 200 countries, LinkedIn is one of the world’s largest social media websites and the biggest online professional network. Creating a LinkedIn business page is one of the best ways for customers to stay up-to-date with your company. LinkedIn can help to give your business more exposure, to keep you informed on industry news, and it can help you network.
LinkedIn is also a strong tool to interact with and market to other businesses. Advertising on LinkedIn allows your company to target to specific job titles, industry, company size, professional skills, and much more. There are two types of advertisements offered by LinkedIn: sponsored updated that appear in a user’s news feed and text advertisements that appear on the right side of the news feed.
Some of our best LinkedIn business page tips include:
- Using eye-catching imagery
- Use keywords
- Post relevant content including industry news, advice, videos, and images
- Use LinkedIn’s analytics tools to check insights into who your followers are and what types of content they like, share, and engage with