Customer reviews can significantly impact your sales. Before making a purchase, most consumers search for reviews on a business to see what past customers have thought. Subsequently, if individuals find the reviews reliable and accurate, they will likely listen to them and make a purchase. If they are negative, however, potential consumers are likely to search for another brand. Word-of-mouth (WOM) marketing is one of the most powerful forms of marketing. WOM marketing occurs when consumers talk about a company’s products or services to their friends or family. According to the “Local Consumer Review Survey 2018” that was conducted by BrightLocal, 86% of consumers read reviews for local businesses before making a purchase.
Some of the most important benefits of customer reviews include:
- Better Understand Your Customers Wants and Needs: By reading reviews that are left by customers, you can better understand what your company is doing well and what you can improve on. In turn, this can help you to improve the customer experience in the future.
- Increases Credibility: Positive reviews help to enhance your brands credibility and online identity. Often, consumers distrust businesses that have low ratings. Companies with high ratings, however, are more likely to have views converted to website traffic and sales.
- Essential to Decision Making: People are significantly more likely to make a purchase if others agree that it is a good decision. Online reviews are a valuable source of social proof, and they have a significant impact on sales. Moreover, reviews contain valuable insight into the products and services that a company offers.
To ensure that potential consumers can see your reviews, it is important to create business pages on both website directories and social platforms. This includes Facebook, Google Business Pages, and Yelp. Additionally, curate your reviews and highlight them on your website so that they are easy for consumers to find.