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    office workspace
    23 Aug
    Social Media Marketing

    Importance of Consistently Updating your Business’ Online Presence

    • September 10, 2021
    • Posted by author-avatar Mainstream
    In the digital age, it is essential to have a strong online presence. Having an online presence is a key factor in enhancing your brand...

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    hands typing on laptop
    16 Aug
    Social Media Marketing

    Importance of Customer Reviews & Testimonials

    • September 10, 2021
    • Posted by author-avatar Mainstream
    Customer reviews can significantly impact your sales. Before making a purchase, most consumers search for reviews on a business to see ...

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    social media marketing company
    21 Jun
    Technology Marketing

    What is Marketing Automation?

    • September 10, 2021
    • Posted by author-avatar Mainstream
    What is Marketing Automation? You’ve likely heard the term ‘marketing automation used before. But what does it mean? Marketing automat...

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    Instagram marketing company
    14 Jun
    Social Media Marketing

    Instagram IGTV

    • September 10, 2021
    • Posted by author-avatar Mainstream
    In recent years, Instagram has become one of the most prominent social media marketing platforms. In 2018, Instagram launched Instagram...

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    brand marketing strategies
    07 Jun
    Social Media Marketing

    The Power of Hashtags

    • September 10, 2021
    • Posted by author-avatar Mainstream
    While the hashtag has been around for 12 years now, many people still do not understand the purpose and importance of them. Although th...

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    brand marketing strategies
    31 May
    Social Media Marketing

    The Power of Social Media Influencers

    • September 10, 2021
    • Posted by author-avatar Mainstream
    When a commercial plays on TV, the first thing that most of us do is change the channel — this is also true on social media. When you'r...

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    brand marketing strategies
    24 May
    Social Media Marketing

    LinkedIn Stories

    • September 10, 2021
    • Posted by author-avatar Mainstream
    LinkedIn is the most recent social media platform to add the “stories” feature to its domain. In 2013, Snapchat introduced the world to...

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    social media
    17 May
    Social Media Marketing

    TikTok Advertising

    • September 10, 2021
    • Posted by author-avatar Mainstream
    TikTok dominated the social media market in 2020, and is showing no signs of letting up in 2021. The COVID-19 pandemic vastly accelerat...

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    Instagram photos
    10 May
    Social Media Marketing

    Instagram Feed Aesthetics

    • September 10, 2021
    • Posted by author-avatar Mainstream
    One of the most important platforms for social media marketing is Instagram. Instagram is an extremely visual medium — this means that ...

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    GOOGLE
    05 Apr
    Search Engine Optimization

    What is Search Engine Optimization?

    • September 10, 2021
    • Posted by author-avatar Mainstream
    It’s likely that you’ve heard the term search engine optimization (SEO) used before, but what is it? SEO is “the process of improving y...

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    Instagram marketing insights
    29 Mar
    Social Media Marketing

    Instagram Marketing Insights

    • September 10, 2021
    • Posted by author-avatar Mainstream
    We all know — and likely use — Instagram for personal reasons such as getting in touch with family and friends or staying connected wit...

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    teams app
    22 Mar
    Business 101

    4 Hidden Features of Microsoft Teams

    • September 10, 2021
    • Posted by author-avatar Mainstream
    If you’re working from home, you’ve likely used Microsoft Teams. Microsoft Teams is an incredibly versatile workspace that gives people...

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    social media marketing
    01 Feb
    Social Media Marketing

    4 Reasons You Should Be Using Social Media Marketing

    • September 10, 2021
    • By author-avatar Mainstream
    You might be wondering, “Is social media marketing really essential for my business?” The short answer is YES! Social media has quick...

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    Homepage Colour
    03 Sep
    Websites

    Choosing Colours for your Homepage

    • March 25, 2021
    • By author-avatar Mainstream
    In most cases, the first page your website visitors will see is your homepage – therefore the colour scheme of your website is going to...

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    history of typography
    14 Apr
    Graphic Design

    A Brief History of Typography

    • March 25, 2021
    • By author-avatar Mainstream
    Other than designers, very few people actually think about typography. There are several important choices that need to be made when it...

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    Should I hold a meeting?
    24 Aug
    Business 101

    Do You Really Need to Hold That Meeting?

    • April 24, 2020
    • By author-avatar Mainstream
    With the right decision-making process, you can radically reduce the number of meetings you attend and increase the amount of work that...

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    How to Avoid the Taco Strategy
    18 Aug
    Strategy Marketing

    Avoiding the Taco Strategy

    • April 24, 2020
    • By author-avatar Mainstream
    Strategy is more about the discipline of saying “no.”  True or False?Before you decide, read this article.  It provides really grea...

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    disney
    06 Aug
    Strategy Marketing

    Establishing Brand Awareness

    • March 25, 2021
    • By author-avatar Mainstream
    The ultimate goal of any company is to be top of mind with their customers. The best way to do this is to ensure that your brand identi...

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    Text Rules Header
    16 Jul
    Graphic Design

    The Rules for Using Text

    • April 24, 2020
    • By author-avatar Mainstream
    We've said it before, and we'll say it again: There are rules to choosing fonts for designs and documents!  In order to achieve a visua...

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    basics of business body language preview
    28 Jul
    Business 101

    The Basics of Business Body Language

    • March 25, 2021
    • By author-avatar Mainstream
    When pitching an idea or promoting your business, your words may be sending one message but your body language could be sending another...

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    website maintenance important
    01 Dec
    Websites, Business 101

    Why Website Maintenance is Important

    • March 25, 2021
    • By author-avatar Mainstream
    Having a website is not a set it and forget it type of project, websites require maintenance and work best when they are constantly bei...

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    doing the right kind of business
    21 Apr
    Business 101

    Doing The Right Kind Of Business

    • April 24, 2020
    • By author-avatar Mainstream
    In a highly competitive world it is sometimes easy to lose scope of ethics and morals.   Competition can be heavy and customers can be ...

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    communication really matters
    10 Mar
    Business 101

    When Communication Really Matters

    • April 24, 2020
    • By author-avatar Mainstream
    Communication between individuals is a two-way street, but communication between a small business owner and his associates is a multi-l...

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    benefits of infographics
    04 Mar
    Graphic Design, Websites

    The Benefit of Using Infographics

    • March 25, 2021
    • By author-avatar Mainstream
    In a world consumed by flashy graphics and interactive everything, it has become almost human nature to skip over long-winded, text dom...

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    play nicely in the sandbox
    24 Mar
    Business 101

    Play Nicely In the Sandbox

    • May 8, 2020
    • By author-avatar Mainstream
    Remember the days of how we could spend countless hours playing in the sandbox?  We would build the best sandcastles, mud pies, and cak...

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    how to make instagram work for your business
    30 Mar
    Social Media Marketing, Strategy Marketing

    How to Make Instagram Work for Your Business

    • May 12, 2023
    • By author-avatar Mainstream
    What’s the big fuss about Instagram?Well according to 300 million instagrammers sharing more than 70 million photos and videos each...

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    the scoop on mobilegeddon
    05 Jun
    Search Engine Optimization

    The Scoop on the Mobilegeddon

    • June 5, 2015
    • By author-avatar Mainstream
    Since about February 2015, the SEO forums have been abuzz with talk of the impending change to Google’s search algorithms specific to m...

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    graphic design trends pic
    27 May
    Graphic Design

    Top Trends for 2015

    • May 8, 2020
    • By author-avatar Mainstream
    There are many ways to create great design, but keeping up with the current trends ensures your designs will catch the viewer's attenti...

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    11 May
    Technology Marketing

    Taking technology to a new level!

    • May 11, 2015
    • By author-avatar Mainstream
    How does a company combat media coverage of food safety issues plaguing China? If you are Chinese search engine giant Baidu – you inves...

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    fear of technology
    01 May
    Technology Marketing, Business 101

    Conquering your Fear of Technology and why its important for Successful Business

    • May 1, 2015
    • By author-avatar Mainstream
    From phones to computers and everywhere in between technology is beginning to take a huge part in our everyday lives. To understand and...

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    5 tools choose right colour scheme
    13 Jul
    Graphic Design

    5 Great Tools for Choosing the Right Colour Scheme for your Brand or Design

    • July 16, 2020
    • By author-avatar Mainstream
    Colour has so many messages and can evoke a multitude of emotions. Choosing the right colours can give your design or brand a life of i...

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    pick up the phone
    26 Feb
    Business 101

    Pick Up The Phone

    • February 26, 2015
    • By author-avatar Mainstream
    Today, when calling a business, it is far more common to reach a recorded message than an actual person.  We have all been frustrated b...

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    why we share social media
    17 Feb
    Social Media Marketing

    Why We Share on Social Media

    • February 17, 2015
    • By author-avatar Mainstream
    Social Media is huge! Those who have been sucked into the ‘social media time vacuum’ can agree how easy it is to spend hours flipping t...

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    the fear of public speaking
    11 Feb
    Training, Business 101

    Conquer Your Fear Of Public Speaking

    • February 20, 2015
    • By author-avatar Mainstream
    It’s common knowledge.  One of the number one fears is public speaking. Let’s see how we can help you claim your victory with this one....

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    good design
    03 Feb
    Graphic Design

    Getting Out of That Design Rut

    • February 3, 2015
    • By author-avatar Mainstream
    After coming back from the holidays, or from a vacation or even sometimes the weekend - it can be hard to get back into the work routin...

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    responsive design website
    28 Jan
    Websites

    What is Responsive Website Design?

    • March 25, 2021
    • By author-avatar Mainstream
    A lot of people ask what exactly does responsive website design mean? The concept can be difficult at first to understand. Website desi...

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    23 Dec
    Graphic Design, Printing

    The Joys of Christmas Advertising!

    • December 22, 2014
    • By author-avatar Mainstream
    Christmas is just around the corner… seriously it’s 48 hours away!!! As we all finish our last minute shopping, put ribbon on the last ...

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    Full attention
    22 Dec
    Business 101

    Can I Have Your Attention?

    • May 8, 2020
    • By author-avatar Mainstream
    Technology has changed the way that we live our lives.  We are now ‘connected’ 24-7 which means that we are easily distracted around th...

    Continue reading

    difficult conversations
    01 Dec
    Business 101

    Dealing with Difficult Conversations

    • December 1, 2014
    • By author-avatar Mainstream
    We interact with a large number of people every day and in many ways;  verbal, text and email to name just a few!   It would be unreali...

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    24 Nov
    Business 101

    Motivation and Achieving Our Goals

    • November 24, 2014
    • By author-avatar Mainstream
    Whether it be at work or in our personal lives, we all set goals for ourselves with the intention of one day accomplishing them. Distra...

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    expert advice
    10 Nov
    Business 101

    Expert Advice

    • November 10, 2014
    • By author-avatar Mainstream
    Great customer service starts with knowledge! Regardless of the position you hold within your company you should know as much as possib...

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    the power of social media
    30 Oct
    Social Media Marketing

    The Power of Social Media

    • November 1, 2022
    • By author-avatar Mainstream
    Is social media absolutely necessary for every business? The short answer, no… but here’s a quick test to evaluate whether you should i...

    Continue reading

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