Blog

01 Feb

Social Media Marketing

4 Reasons You Should Be Using Social Media Marketing

• September 10, 2021
• By Mainstream

You might be wondering, “Is social media marketing really essential for my business?” The short answer is YES! Social media has quick...

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03 Sep

Websites

Choosing Colours for your Homepage

• March 25, 2021
• By Mainstream

In most cases, the first page your website visitors will see is your homepage – therefore the colour scheme of your website is going to...

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14 Apr

Graphic Design

A Brief History of Typography

• March 25, 2021
• By Mainstream

Other than designers, very few people actually think about typography. There are several important choices that need to be made when it...

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24 Aug

Business 101

Do You Really Need to Hold That Meeting?

• April 24, 2020
• By Mainstream

With the right decision-making process, you can radically reduce the number of meetings you attend and increase the amount of work that...

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18 Aug

Strategy Marketing

Avoiding the Taco Strategy

• April 24, 2020
• By Mainstream

Strategy is more about the discipline of saying “no.”  True or False? Before you decide, read this article.  It provides really grea...

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06 Aug

Strategy Marketing

Establishing Brand Awareness

• March 25, 2021
• By Mainstream

The ultimate goal of any company is to be top of mind with their customers. The best way to do this is to ensure that your brand identi...

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16 Jul

Graphic Design

The Rules for Using Text

• April 24, 2020
• By Mainstream

We've said it before, and we'll say it again: There are rules to choosing fonts for designs and documents!  In order to achieve a visua...

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28 Jul

Business 101

The Basics of Business Body Language

• March 25, 2021
• By Mainstream

When pitching an idea or promoting your business, your words may be sending one message but your body language could be sending another...

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01 Dec

Websites, Business 101

Why Website Maintenance is Important

• March 25, 2021
• By Mainstream

Having a website is not a set it and forget it type of project, websites require maintenance and work best when they are constantly bei...

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21 Apr

Business 101

Doing The Right Kind Of Business

• April 24, 2020
• By Mainstream

In a highly competitive world it is sometimes easy to lose scope of ethics and morals.   Competition can be heavy and customers can be ...

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10 Mar

Business 101

When Communication Really Matters

• April 24, 2020
• By Mainstream

Communication between individuals is a two-way street, but communication between a small business owner and his associates is a multi-l...

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04 Mar

Graphic Design, Websites

The Benefit of Using Infographics

• March 25, 2021
• By Mainstream

In a world consumed by flashy graphics and interactive everything, it has become almost human nature to skip over long-winded, text dom...

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24 Mar

Business 101

Play Nicely In the Sandbox

• May 8, 2020
• By Mainstream

Remember the days of how we could spend countless hours playing in the sandbox?  We would build the best sandcastles, mud pies, and cak...

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30 Mar

Social Media Marketing, Strategy Marketing

How to Make Instagram Work for Your Business

• May 12, 2023
• By Mainstream

What’s the big fuss about Instagram? Well according to 300 million instagrammers sharing more than 70 million photos and videos each...

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05 Jun

Search Engine Optimization

The Scoop on the Mobilegeddon

• June 5, 2015
• By Mainstream

Since about February 2015, the SEO forums have been abuzz with talk of the impending change to Google’s search algorithms specific to m...

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27 May

Graphic Design

Top Trends for 2015

• May 8, 2020
• By Mainstream

There are many ways to create great design, but keeping up with the current trends ensures your designs will catch the viewer's attenti...

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11 May

Technology Marketing

Taking technology to a new level!

• May 11, 2015
• By Mainstream

How does a company combat media coverage of food safety issues plaguing China? If you are Chinese search engine giant Baidu – you inves...

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01 May

Technology Marketing, Business 101

Conquering your Fear of Technology and why its important for Successful Business

• May 1, 2015
• By Mainstream

From phones to computers and everywhere in between technology is beginning to take a huge part in our everyday lives. To understand and...

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13 Jul

Graphic Design

5 Great Tools for Choosing the Right Colour Scheme for your Brand or Design

• July 16, 2020
• By Mainstream

Colour has so many messages and can evoke a multitude of emotions. Choosing the right colours can give your design or brand a life of i...

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26 Feb

Business 101

Pick Up The Phone

• February 26, 2015
• By Mainstream

Today, when calling a business, it is far more common to reach a recorded message than an actual person.  We have all been frustrated b...

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17 Feb

Social Media Marketing

Why We Share on Social Media

• February 17, 2015
• By Mainstream

Social Media is huge! Those who have been sucked into the ‘social media time vacuum’ can agree how easy it is to spend hours flipping t...

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11 Feb

Training, Business 101

Conquer Your Fear Of Public Speaking

• February 20, 2015
• By Mainstream

It’s common knowledge.  One of the number one fears is public speaking. Let’s see how we can help you claim your victory with this one....

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03 Feb

Graphic Design

Getting Out of That Design Rut

• February 3, 2015
• By Mainstream

After coming back from the holidays, or from a vacation or even sometimes the weekend - it can be hard to get back into the work routin...

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28 Jan

Websites

What is Responsive Website Design?

• March 25, 2021
• By Mainstream

A lot of people ask what exactly does responsive website design mean? The concept can be difficult at first to understand. Website desi...

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23 Dec

Graphic Design, Printing

The Joys of Christmas Advertising!

• December 22, 2014
• By Mainstream

Christmas is just around the corner… seriously it’s 48 hours away!!! As we all finish our last minute shopping, put ribbon on the last ...

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22 Dec

Business 101

Can I Have Your Attention?

• May 8, 2020
• By Mainstream

Technology has changed the way that we live our lives.  We are now ‘connected’ 24-7 which means that we are easily distracted around th...

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01 Dec

Business 101

Dealing with Difficult Conversations

• December 1, 2014
• By Mainstream

We interact with a large number of people every day and in many ways;  verbal, text and email to name just a few!   It would be unreali...

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24 Nov

Business 101

Motivation and Achieving Our Goals

• November 24, 2014
• By Mainstream

Whether it be at work or in our personal lives, we all set goals for ourselves with the intention of one day accomplishing them. Distra...

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10 Nov

Business 101

Expert Advice

• November 10, 2014
• By Mainstream

Great customer service starts with knowledge! Regardless of the position you hold within your company you should know as much as possib...

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30 Oct

Social Media Marketing

The Power of Social Media

• November 1, 2022
• By Mainstream

Is social media absolutely necessary for every business? The short answer, no… but here’s a quick test to evaluate whether you should i...

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