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    social media
    17 May
    Social Media Marketing

    TikTok Advertising

    • September 10, 2021
    • Posted by author-avatar Mainstream
    TikTok dominated the social media market in 2020, and is showing no signs of letting up in 2021. The COVID-19 pandemic vastly accelerat...

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    Instagram photos
    10 May
    Social Media Marketing

    Instagram Feed Aesthetics

    • September 10, 2021
    • Posted by author-avatar Mainstream
    One of the most important platforms for social media marketing is Instagram. Instagram is an extremely visual medium — this means tha...

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    GOOGLE
    05 Apr
    Search Engine Optimization

    What is Search Engine Optimization?

    • September 10, 2021
    • Posted by author-avatar Mainstream
    It’s likely that you’ve heard the term search engine optimization (SEO) used before, but what is it? SEO is “the process of improving y...

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    Instagram marketing insights
    29 Mar
    Social Media Marketing

    Instagram Marketing Insights

    • September 10, 2021
    • Posted by author-avatar Mainstream
    We all know — and likely use — Instagram for personal reasons such as getting in touch with family and friends or staying connected wit...

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    teams app
    22 Mar
    Business 101

    4 Hidden Features of Microsoft Teams

    • September 10, 2021
    • Posted by author-avatar Mainstream
    If you’re working from home, you’ve likely used Microsoft Teams. Microsoft Teams is an incredibly versatile workspace that gives people...

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    woman typing on laptop
    15 Mar
    Video Marketing

    How to Make Your Virtual Event a Success

    • September 10, 2021
    • Posted by author-avatar Mainstream
    It’s safe to say that the digital events landscape is fast-evolving. Virtual events have become the norm over the past year as we all s...

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    working from home
    08 Mar
    Business 101

    Overcoming Stress During a Pandemic

    • September 10, 2021
    • Posted by author-avatar Mainstream
    There’s no denying that the COVID-19 pandemic has changed almost every aspect of daily life. And now that we’ve been living with the ...

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    working from home
    01 Mar
    Business 101

    Staying Motivated Working From Home

    • September 10, 2021
    • Posted by author-avatar Mainstream
    As March 2021 begins, so too does another year of working from home. At first the idea of working from home was fun. But now, finding m...

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    mobile phone instagram profile
    22 Feb
    Social Media Marketing

    The Best Platforms for Your Business’ Social Media Marketing

    • September 10, 2021
    • Posted by author-avatar Mainstream
    In last week’s post, we discussed four of the most common social media platforms that are currently used for digital marketing. One o...

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    social media marketing
    15 Feb
    Social Media Marketing

    4 Key Social Media Marketing Platforms

    • September 10, 2021
    • Posted by author-avatar Mainstream
    This week we’re going to look at some of the most popular social media platforms for digital marketing. With an array of social media p...

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    social media marketing
    08 Feb
    Social Media Marketing

    Tips for Effective Social Media Marketing

    • September 10, 2021
    • Posted by author-avatar Mainstream
    In last week’s post, we established that social media marketing is essential for your business to grow during the digital age. The next...

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    social media marketing
    01 Feb
    Social Media Marketing

    4 Reasons You Should Be Using Social Media Marketing

    • September 10, 2021
    • Posted by author-avatar Mainstream
    You might be wondering, “Is social media marketing really essential for my business?” The short answer is YES! Social media has qui...

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the fear of public speaking
11 Feb
Training, Business 101

Conquer Your Fear Of Public Speaking

  • February 20, 2015
  • By author-avatar Mainstream
It’s common knowledge.  One of the number one fears is public speaking. Let’s see how we can help you claim your victory with this one....

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good design
03 Feb
Graphic Design

Getting Out of That Design Rut

  • February 3, 2015
  • By author-avatar Mainstream
After coming back from the holidays, or from a vacation or even sometimes the weekend - it can be hard to get back into the work routin...

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responsive design website
28 Jan
Websites

What is Responsive Website Design?

  • March 25, 2021
  • By author-avatar Mainstream
A lot of people ask what exactly does responsive website design mean? The concept can be difficult at first to understand. Website desi...

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23 Dec
Graphic Design, Printing

The Joys of Christmas Advertising!

  • December 22, 2014
  • By author-avatar Mainstream
Christmas is just around the corner… seriously it’s 48 hours away!!! As we all finish our last minute shopping, put ribbon on the last ...

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Full attention
22 Dec
Business 101

Can I Have Your Attention?

  • May 8, 2020
  • By author-avatar Mainstream
Technology has changed the way that we live our lives.  We are now ‘connected’ 24-7 which means that we are easily distracted around th...

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difficult conversations
01 Dec
Business 101

Dealing with Difficult Conversations

  • December 1, 2014
  • By author-avatar Mainstream
We interact with a large number of people every day and in many ways;  verbal, text and email to name just a few!   It would be unreali...

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24 Nov
Business 101

Motivation and Achieving Our Goals

  • November 24, 2014
  • By author-avatar Mainstream
Whether it be at work or in our personal lives, we all set goals for ourselves with the intention of one day accomplishing them. Distra...

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expert advice
10 Nov
Business 101

Expert Advice

  • November 10, 2014
  • By author-avatar Mainstream
Great customer service starts with knowledge! Regardless of the position you hold within your company you should know as much as possib...

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the power of social media
30 Oct
Social Media Marketing

The Power of Social Media

  • November 1, 2022
  • By author-avatar Mainstream
Is social media absolutely necessary for every business? The short answer, no… but here’s a quick test to evaluate whether you should i...

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website accessibility
20 Oct
Technology Marketing, Websites

Website Accessibility – Tips and Tricks

  • May 7, 2020
  • By author-avatar Mainstream
When developing a new website your programmer should be using the latest tips and tricks for accessibility. Websites should be easy to ...

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15 Oct
Technology Marketing, Search Engine Optimization, Video Marketing

Using Video for Search Engine Optimization (SEO)

  • November 1, 2022
  • By author-avatar Mainstream
Incorporating Video SEO into your Strategies Video represents a unique place in the SEO world. While the contents of a video itself ar...

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The psychology of colour
06 Oct
Graphic Design, Strategy Marketing

The Psychology of Colour

  • October 6, 2014
  • By author-avatar Mainstream
Is your the colour of your logo saying the right things about your company? When it comes to logo design, there is a long list of decis...

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business checklists
30 Sep
Business 101

Business Checklists

  • September 30, 2014
  • By author-avatar Mainstream
If you are looking for a great organizational tool look no further than the checklist!  Whether it is written on a piece of paper, keye...

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seo never set and forget
26 Sep
Search Engine Optimization

Search Engine Optimization – Never a “Set It and Forget It” Strategy

  • September 26, 2014
  • By author-avatar Mainstream
“Of course I know what search engine optimization is – it’s when you fill your website with a bunch of keywords and it ranks high on Go...

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design tips
15 Sep
Websites, Graphic Design

5 Website Design/Content Tips to Keep People Coming Back!

  • September 15, 2014
  • By author-avatar Mainstream
With the mass amount of websites out there it can be tough at times to keep people coming back to your website. One of the most importa...

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09 Sep
Business 101

Proof Reading… Important or Not?

  • September 15, 2014
  • By author-avatar Mainstream
As creative creatures we sometimes get ideas that –in our heads- seem to be a great idea.  However, here is a cautionary tale that some...

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procrastination at work
05 Sep
Business 101

Procrastination: Time Thief

  • September 5, 2014
  • By author-avatar Mainstream
Why do we put off the jobs that we don’t like doing?  Why not just take care of what needs to be done- when it needs to be done? Pro...

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principles of design
28 Aug
Graphic Design

The Principles of Design

  • May 7, 2020
  • By author-avatar Mainstream
When it comes to design, understanding the principles improves not only the quality of the piece, but also the effectiveness of the int...

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19 Aug
Search Engine Optimization, Strategy Marketing

Is SEO Important for your Business?

  • May 8, 2020
  • By author-avatar Mainstream
True or False: Online presence for your business is optional. Realistically, you don’t have to have a website… you can always just hop...

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Design - less is more
15 Aug
Graphic Design

Simple Design: Less is definitely MORE!

  • August 18, 2014
  • By author-avatar Mainstream
Did you know that 90% of information transmitted to the brain is visual? Keeping your design simple can create a much more memorable vi...

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08 Aug
Technology Marketing

How Times Have Changed!

  • August 8, 2014
  • By author-avatar Mainstream
It is no longer shocking how much technology has changed our everyday lives. The things we just couldn’t imagine would ever be replaced...

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21 Jul
Business 101

Stepping Outside of Our Own Worlds

  • May 8, 2020
  • By author-avatar Mainstream
Being part of a team is not always easy. We all have quirks and traits that may need to be adjusted in order to ensure that our work en...

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email marketing july 1st CASL
11 Jul
Email Marketing

2014 Email Marketing Regulations – What You Should Know

  • July 11, 2014
  • By author-avatar Mainstream
As of July 1st, 2014, Canada's Anti Spam Law (also known as CASL) is cracking down on email SPAM. No one likes to get the random (and o...

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