It’s likely that you’ve heard the term search engine optimization (SEO) used before, but what is it? SEO is “the process of improving your website to increase its visibility for relevant searches.” The more visibility that your website has, the more likely you are to attract attention and potential customers. SEO is essential for marketing as people conduct trillions of searches each year to find various products, services, and businesses. As such, the higher that your business ranks on the search results page, the more likely you are to attract customers.
So how does SEO work?
Search engines, such as Google, use bots to go from site to site collecting information. The information is then put into an index, and algorithms are created and used to analyze the pages within the index. These algorithms take into account hundreds of ranking factors to determine the order that pages should organically appear in the search results for a query. Authoritative pages that provide users with an efficient search experience are ranked at the top, while pages that have spelling mistakes and outdated content are ranked very low.
The higher your website appears on the search results page, the more clicks it is likely to get. SEO increases both the quantity and the quality of traffic to your website. SEO can help to drive more people to your website and increase conversions. In turn, this can lead to more sales and more growth for your business!
Still feeling unsure about what SEO is? Check out this YouTube video for more information on how SEO works and why it is so important!