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    woman typing on laptop
    15 Mar
    Video Marketing

    How to Make Your Virtual Event a Success

    • September 10, 2021
    • Posted by author-avatar Mainstream
    It’s safe to say that the digital events landscape is fast-evolving. Virtual events have become the norm over the past year as we all s...

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    working from home
    08 Mar
    Business 101

    Overcoming Stress During a Pandemic

    • September 10, 2021
    • Posted by author-avatar Mainstream
    There’s no denying that the COVID-19 pandemic has changed almost every aspect of daily life. And now that we’ve been living with the pa...

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    working from home
    01 Mar
    Business 101

    Staying Motivated Working From Home

    • September 10, 2021
    • Posted by author-avatar Mainstream
    As March 2021 begins, so too does another year of working from home. At first the idea of working from home was fun. But now, finding m...

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    mobile phone instagram profile
    22 Feb
    Social Media Marketing

    The Best Platforms for Your Business’ Social Media Marketing

    • September 10, 2021
    • Posted by author-avatar Mainstream
    In last week’s post, we discussed four of the most common social media platforms that are currently used for digital marketing. One of ...

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    social media marketing
    15 Feb
    Social Media Marketing

    4 Key Social Media Marketing Platforms

    • September 10, 2021
    • Posted by author-avatar Mainstream
    This week we’re going to look at some of the most popular social media platforms for digital marketing. With an array of social media p...

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    social media marketing
    08 Feb
    Social Media Marketing

    Tips for Effective Social Media Marketing

    • September 10, 2021
    • Posted by author-avatar Mainstream
    In last week’s post, we established that social media marketing is essential for your business to grow during the digital age. The next...

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    social media marketing
    01 Feb
    Social Media Marketing

    4 Reasons You Should Be Using Social Media Marketing

    • September 10, 2021
    • Posted by author-avatar Mainstream
    You might be wondering, “Is social media marketing really essential for my business?” The short answer is YES! Social media has quick...

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    Homepage Colour
    03 Sep
    Websites

    Choosing Colours for your Homepage

    • March 25, 2021
    • Posted by author-avatar Mainstream
    In most cases, the first page your website visitors will see is your homepage – therefore the colour scheme of your website is going to...

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    history of typography
    14 Apr
    Graphic Design

    A Brief History of Typography

    • March 25, 2021
    • Posted by author-avatar Mainstream
    Other than designers, very few people actually think about typography. There are several important choices that need to be made when it...

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    Should I hold a meeting?
    24 Aug
    Business 101

    Do You Really Need to Hold That Meeting?

    • April 24, 2020
    • Posted by author-avatar Mainstream
    With the right decision-making process, you can radically reduce the number of meetings you attend and increase the amount of work that...

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    How to Avoid the Taco Strategy
    18 Aug
    Strategy Marketing

    Avoiding the Taco Strategy

    • April 24, 2020
    • Posted by author-avatar Mainstream
    Strategy is more about the discipline of saying “no.”  True or False?Before you decide, read this article.  It provides really grea...

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    disney
    06 Aug
    Strategy Marketing

    Establishing Brand Awareness

    • March 25, 2021
    • Posted by author-avatar Mainstream
    The ultimate goal of any company is to be top of mind with their customers. The best way to do this is to ensure that your brand identi...

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    website accessibility
    20 Oct
    Technology Marketing, Websites

    Website Accessibility – Tips and Tricks

    • May 7, 2020
    • By author-avatar Mainstream
    When developing a new website your programmer should be using the latest tips and tricks for accessibility. Websites should be easy to ...

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    15 Oct
    Search Engine Optimization, Video Marketing, Technology Marketing

    Using Video for Search Engine Optimization (SEO)

    • November 1, 2022
    • By author-avatar Mainstream
    Incorporating Video SEO into your Strategies Video represents a unique place in the SEO world. While the contents of a video itself ar...

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    The psychology of colour
    06 Oct
    Graphic Design, Strategy Marketing

    The Psychology of Colour

    • October 6, 2014
    • By author-avatar Mainstream
    Is your the colour of your logo saying the right things about your company? When it comes to logo design, there is a long list of decis...

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    business checklists
    30 Sep
    Business 101

    Business Checklists

    • September 30, 2014
    • By author-avatar Mainstream
    If you are looking for a great organizational tool look no further than the checklist!  Whether it is written on a piece of paper, keye...

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    seo never set and forget
    26 Sep
    Search Engine Optimization

    Search Engine Optimization – Never a “Set It and Forget It” Strategy

    • September 26, 2014
    • By author-avatar Mainstream
    “Of course I know what search engine optimization is – it’s when you fill your website with a bunch of keywords and it ranks high on Go...

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    design tips
    15 Sep
    Graphic Design, Websites

    5 Website Design/Content Tips to Keep People Coming Back!

    • September 15, 2014
    • By author-avatar Mainstream
    With the mass amount of websites out there it can be tough at times to keep people coming back to your website. One of the most importa...

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    09 Sep
    Business 101

    Proof Reading… Important or Not?

    • September 15, 2014
    • By author-avatar Mainstream
    As creative creatures we sometimes get ideas that –in our heads- seem to be a great idea.  However, here is a cautionary tale that some...

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    procrastination at work
    05 Sep
    Business 101

    Procrastination: Time Thief

    • September 5, 2014
    • By author-avatar Mainstream
    Why do we put off the jobs that we don’t like doing?  Why not just take care of what needs to be done- when it needs to be done?Pro...

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    principles of design
    28 Aug
    Graphic Design

    The Principles of Design

    • May 7, 2020
    • By author-avatar Mainstream
    When it comes to design, understanding the principles improves not only the quality of the piece, but also the effectiveness of the int...

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    19 Aug
    Search Engine Optimization, Strategy Marketing

    Is SEO Important for your Business?

    • May 8, 2020
    • By author-avatar Mainstream
    True or False: Online presence for your business is optional. Realistically, you don’t have to have a website… you can always just hop...

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    Design - less is more
    15 Aug
    Graphic Design

    Simple Design: Less is definitely MORE!

    • August 18, 2014
    • By author-avatar Mainstream
    Did you know that 90% of information transmitted to the brain is visual? Keeping your design simple can create a much more memorable vi...

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    08 Aug
    Technology Marketing

    How Times Have Changed!

    • August 8, 2014
    • By author-avatar Mainstream
    It is no longer shocking how much technology has changed our everyday lives. The things we just couldn’t imagine would ever be replaced...

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    21 Jul
    Business 101

    Stepping Outside of Our Own Worlds

    • May 8, 2020
    • By author-avatar Mainstream
    Being part of a team is not always easy. We all have quirks and traits that may need to be adjusted in order to ensure that our work en...

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    email marketing july 1st CASL
    11 Jul
    Email Marketing

    2014 Email Marketing Regulations – What You Should Know

    • July 11, 2014
    • By author-avatar Mainstream
    As of July 1st, 2014, Canada's Anti Spam Law (also known as CASL) is cracking down on email SPAM. No one likes to get the random (and o...

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