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    woman typing on laptop
    15 Mar
    Video Marketing

    How to Make Your Virtual Event a Success

    Posted by author-avatar Mainstream
    September 10, 2021
    It’s safe to say that the digital events landscape is fast-evolving. Virtual events have become the norm over the past year as we all s...
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    working from home
    08 Mar
    Business 101

    Overcoming Stress During a Pandemic

    Posted by author-avatar Mainstream
    September 10, 2021
    There’s no denying that the COVID-19 pandemic has changed almost every aspect of daily life. And now that we’ve been living with the pa...
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    working from home
    01 Mar
    Business 101

    Staying Motivated Working From Home

    Posted by author-avatar Mainstream
    September 10, 2021
    As March 2021 begins, so too does another year of working from home. At first the idea of working from home was fun. But now, finding m...
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    mobile phone instagram profile
    22 Feb
    Social Media Marketing

    The Best Platforms for Your Business’ Social Media Marketing

    Posted by author-avatar Mainstream
    September 10, 2021
    In last week’s post, we discussed four of the most common social media platforms that are currently used for digital marketing. One of ...
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    social media marketing
    15 Feb
    Social Media Marketing

    4 Key Social Media Marketing Platforms

    Posted by author-avatar Mainstream
    September 10, 2021
    This week we’re going to look at some of the most popular social media platforms for digital marketing. With an array of social media p...
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    social media marketing
    08 Feb
    Social Media Marketing

    Tips for Effective Social Media Marketing

    Posted by author-avatar Mainstream
    September 10, 2021
    In last week’s post, we established that social media marketing is essential for your business to grow during the digital age. The next...
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    social media marketing
    01 Feb
    Social Media Marketing

    4 Reasons You Should Be Using Social Media Marketing

    Posted by author-avatar Mainstream
    September 10, 2021
    You might be wondering, “Is social media marketing really essential for my business?” The short answer is YES! Social media has quick...
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    Homepage Colour
    03 Sep
    Websites

    Choosing Colours for your Homepage

    Posted by author-avatar Mainstream
    March 25, 2021
    In most cases, the first page your website visitors will see is your homepage – therefore the colour scheme of your website is going to...
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    history of typography
    14 Apr
    Graphic Design

    A Brief History of Typography

    Posted by author-avatar Mainstream
    March 25, 2021
    Other than designers, very few people actually think about typography. There are several important choices that need to be made when it...
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    Should I hold a meeting?
    24 Aug
    Business 101

    Do You Really Need to Hold That Meeting?

    Posted by author-avatar Mainstream
    April 24, 2020
    With the right decision-making process, you can radically reduce the number of meetings you attend and increase the amount of work that...
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    How to Avoid the Taco Strategy
    18 Aug
    Strategy Marketing

    Avoiding the Taco Strategy

    Posted by author-avatar Mainstream
    April 24, 2020
    Strategy is more about the discipline of saying “no.”  True or False?Before you decide, read this article.  It provides really grea...
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    disney
    06 Aug
    Strategy Marketing

    Establishing Brand Awareness

    Posted by author-avatar Mainstream
    March 25, 2021
    The ultimate goal of any company is to be top of mind with their customers. The best way to do this is to ensure that your brand identi...
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    website accessibility
    20 Oct
    Technology Marketing, Websites

    Website Accessibility – Tips and Tricks

    Posted by author-avatar Mainstream
    May 7, 2020
    When developing a new website your programmer should be using the latest tips and tricks for accessibility. Websites should be easy to ...
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    Video Marketing, Technology Marketing, Search Engine Optimization

    Using Video for Search Engine Optimization (SEO)

    Posted by author-avatar Mainstream
    November 1, 2022
    Incorporating Video SEO into your Strategies Video represents a unique place in the SEO world. While the contents of a video itself ar...
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    The psychology of colour
    06 Oct
    Graphic Design, Strategy Marketing

    The Psychology of Colour

    Posted by author-avatar Mainstream
    October 6, 2014
    Is your the colour of your logo saying the right things about your company? When it comes to logo design, there is a long list of decis...
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    business checklists
    30 Sep
    Business 101

    Business Checklists

    Posted by author-avatar Mainstream
    September 30, 2014
    If you are looking for a great organizational tool look no further than the checklist!  Whether it is written on a piece of paper, keye...
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    seo never set and forget
    26 Sep
    Search Engine Optimization

    Search Engine Optimization – Never a “Set It and Forget It” Strategy

    Posted by author-avatar Mainstream
    September 26, 2014
    “Of course I know what search engine optimization is – it’s when you fill your website with a bunch of keywords and it ranks high on Go...
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    design tips
    15 Sep
    Graphic Design, Websites

    5 Website Design/Content Tips to Keep People Coming Back!

    Posted by author-avatar Mainstream
    September 15, 2014
    With the mass amount of websites out there it can be tough at times to keep people coming back to your website. One of the most importa...
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    Business 101

    Proof Reading… Important or Not?

    Posted by author-avatar Mainstream
    September 15, 2014
    As creative creatures we sometimes get ideas that –in our heads- seem to be a great idea.  However, here is a cautionary tale that some...
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    procrastination at work
    05 Sep
    Business 101

    Procrastination: Time Thief

    Posted by author-avatar Mainstream
    September 5, 2014
    Why do we put off the jobs that we don’t like doing?  Why not just take care of what needs to be done- when it needs to be done?Pro...
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    principles of design
    28 Aug
    Graphic Design

    The Principles of Design

    Posted by author-avatar Mainstream
    May 7, 2020
    When it comes to design, understanding the principles improves not only the quality of the piece, but also the effectiveness of the int...
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    Search Engine Optimization, Strategy Marketing

    Is SEO Important for your Business?

    Posted by author-avatar Mainstream
    May 8, 2020
    True or False: Online presence for your business is optional. Realistically, you don’t have to have a website… you can always just hop...
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    Design - less is more
    15 Aug
    Graphic Design

    Simple Design: Less is definitely MORE!

    Posted by author-avatar Mainstream
    August 18, 2014
    Did you know that 90% of information transmitted to the brain is visual? Keeping your design simple can create a much more memorable vi...
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    Technology Marketing

    How Times Have Changed!

    Posted by author-avatar Mainstream
    August 8, 2014
    It is no longer shocking how much technology has changed our everyday lives. The things we just couldn’t imagine would ever be replaced...
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    Business 101

    Stepping Outside of Our Own Worlds

    Posted by author-avatar Mainstream
    May 8, 2020
    Being part of a team is not always easy. We all have quirks and traits that may need to be adjusted in order to ensure that our work en...
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    email marketing july 1st CASL
    11 Jul
    Email Marketing

    2014 Email Marketing Regulations – What You Should Know

    Posted by author-avatar Mainstream
    July 11, 2014
    As of July 1st, 2014, Canada's Anti Spam Law (also known as CASL) is cracking down on email SPAM. No one likes to get the random (and o...
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    Mainstream Marketing

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