15 Mar Video Marketing How to Make Your Virtual Event a Success September 10, 2021 Posted by Mainstream It’s safe to say that the digital events landscape is fast-evolving. Virtual events have become the norm over the past year as we all s... Continue reading
08 Mar Business 101 Overcoming Stress During a Pandemic September 10, 2021 Posted by Mainstream There’s no denying that the COVID-19 pandemic has changed almost every aspect of daily life. And now that we’ve been living with the pa... Continue reading
01 Mar Business 101 Staying Motivated Working From Home September 10, 2021 Posted by Mainstream As March 2021 begins, so too does another year of working from home. At first the idea of working from home was fun. But now, finding m... Continue reading
22 Feb Social Media Marketing The Best Platforms for Your Business’ Social Media Marketing September 10, 2021 Posted by Mainstream In last week’s post, we discussed four of the most common social media platforms that are currently used for digital marketing. One of ... Continue reading
15 Feb Social Media Marketing 4 Key Social Media Marketing Platforms September 10, 2021 Posted by Mainstream This week we’re going to look at some of the most popular social media platforms for digital marketing. With an array of social media p... Continue reading
08 Feb Social Media Marketing Tips for Effective Social Media Marketing September 10, 2021 Posted by Mainstream In last week’s post, we established that social media marketing is essential for your business to grow during the digital age. The next... Continue reading
01 Feb Social Media Marketing 4 Reasons You Should Be Using Social Media Marketing September 10, 2021 Posted by Mainstream You might be wondering, “Is social media marketing really essential for my business?” The short answer is YES! Social media has quick... Continue reading
03 Sep Websites Choosing Colours for your Homepage March 25, 2021 Posted by Mainstream In most cases, the first page your website visitors will see is your homepage – therefore the colour scheme of your website is going to... Continue reading
14 Apr Graphic Design A Brief History of Typography March 25, 2021 Posted by Mainstream Other than designers, very few people actually think about typography. There are several important choices that need to be made when it... Continue reading
24 Aug Business 101 Do You Really Need to Hold That Meeting? April 24, 2020 Posted by Mainstream With the right decision-making process, you can radically reduce the number of meetings you attend and increase the amount of work that... Continue reading
18 Aug Strategy Marketing Avoiding the Taco Strategy April 24, 2020 Posted by Mainstream Strategy is more about the discipline of saying “no.” True or False? Before you decide, read this article. It provides really grea... Continue reading
06 Aug Strategy Marketing Establishing Brand Awareness March 25, 2021 Posted by Mainstream The ultimate goal of any company is to be top of mind with their customers. The best way to do this is to ensure that your brand identi... Continue reading
20 Oct Technology Marketing, Websites Website Accessibility – Tips and Tricks May 7, 2020 By Mainstream When developing a new website your programmer should be using the latest tips and tricks for accessibility. Websites should be easy to ... Continue reading
15 Oct Technology Marketing, Search Engine Optimization, Video Marketing Using Video for Search Engine Optimization (SEO) November 1, 2022 By Mainstream Incorporating Video SEO into your Strategies Video represents a unique place in the SEO world. While the contents of a video itself ar... Continue reading
06 Oct Graphic Design, Strategy Marketing The Psychology of Colour October 6, 2014 By Mainstream Is your the colour of your logo saying the right things about your company? When it comes to logo design, there is a long list of decis... Continue reading
30 Sep Business 101 Business Checklists September 30, 2014 By Mainstream If you are looking for a great organizational tool look no further than the checklist! Whether it is written on a piece of paper, keye... Continue reading
26 Sep Search Engine Optimization Search Engine Optimization – Never a “Set It and Forget It” Strategy September 26, 2014 By Mainstream “Of course I know what search engine optimization is – it’s when you fill your website with a bunch of keywords and it ranks high on Go... Continue reading
15 Sep Graphic Design, Websites 5 Website Design/Content Tips to Keep People Coming Back! September 15, 2014 By Mainstream With the mass amount of websites out there it can be tough at times to keep people coming back to your website. One of the most importa... Continue reading
09 Sep Business 101 Proof Reading… Important or Not? September 15, 2014 By Mainstream As creative creatures we sometimes get ideas that –in our heads- seem to be a great idea. However, here is a cautionary tale that some... Continue reading
05 Sep Business 101 Procrastination: Time Thief September 5, 2014 By Mainstream Why do we put off the jobs that we don’t like doing? Why not just take care of what needs to be done- when it needs to be done? Pro... Continue reading
28 Aug Graphic Design The Principles of Design May 7, 2020 By Mainstream When it comes to design, understanding the principles improves not only the quality of the piece, but also the effectiveness of the int... Continue reading
19 Aug Search Engine Optimization, Strategy Marketing Is SEO Important for your Business? May 8, 2020 By Mainstream True or False: Online presence for your business is optional. Realistically, you don’t have to have a website… you can always just hop... Continue reading
15 Aug Graphic Design Simple Design: Less is definitely MORE! August 18, 2014 By Mainstream Did you know that 90% of information transmitted to the brain is visual? Keeping your design simple can create a much more memorable vi... Continue reading
08 Aug Technology Marketing How Times Have Changed! August 8, 2014 By Mainstream It is no longer shocking how much technology has changed our everyday lives. The things we just couldn’t imagine would ever be replaced... Continue reading
21 Jul Business 101 Stepping Outside of Our Own Worlds May 8, 2020 By Mainstream Being part of a team is not always easy. We all have quirks and traits that may need to be adjusted in order to ensure that our work en... Continue reading
11 Jul Email Marketing 2014 Email Marketing Regulations – What You Should Know July 11, 2014 By Mainstream As of July 1st, 2014, Canada's Anti Spam Law (also known as CASL) is cracking down on email SPAM. No one likes to get the random (and o... Continue reading