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Proof Reading… Important or Not?

As creative creatures we sometimes get ideas that –in our heads- seem to be a great idea.  However, here is a cautionary tale that sometimes what we hear in our heads is not necessary the same message that others understand.   If you are ever tasked to create a sign or a communication that will be seen by more than Friends and Family (who by the way are Very Forgiving of mistakes…) you may want to seriously consider having a 3rd party source read it over or provide you with some “honest” feedback.  Check out this video and after watching it I’m sure you’ll agree on the importance of proof reading.