Simple Design: Less is definitely MORE!

Did you know that 90% of information transmitted to the brain is visual? Keeping your design simple can create a much more memorable visual impact than crowding the design with lots of information. Less information is more helpful and easier for the brain to process.
Here are some great simple design guidelines when starting a new project:

• Use contrast and colour to create dynamic layouts
• Strong photography or illustration will help make a design memorable
• Clear and concise text with limited calls to action
• Include your branding but don’t overdo it

Here are some excellent examples of the impact simple design can have: