Local SEO

The old approach of traditional advertising and single-strategy marketing campaigns are no longer effective in this modern online world. People looking for a local business today will simply Google what they’re looking for at the exact moment they want it.

Any business that serves customers in a specific location needs local SEO.

We help our clients through a practice called local search optimization or “local SEO”.

This leads to higher rankings on Google, allowing your business to appear at the exact moment someone is searching for the products or services you offer. Focusing on a local market can not only increase website traffic, but can also improve foot traffic…and therefore potential sales!

Did you know that Google makes up 90% of all search engine traffic?

Improving local SEO is a key pillar in remaining relevant and growing a business, and is accomplished by fine-tuning your website, social channels and Google My Business listing to put your business on the map – literally.  Map Pack listings (found above organic search results) provide customers all the business information that is available from a Business Profile. Gaining a spot in the Map Pack has a high-impact on click-through rates.

Have you created a Buyer Persona?

A Buyer Persona is a fictional profile that represents an ideal target audience for your product or services. The profile will include that person’s demographics (ie. age, gender, occupation, salary, marital and family status) as well as details like their goals, motivations, challenges, core values and even their fears.

By creating a Buyer Persona, you are shifting your thinking from seeing your customers as broad groups of people with various shared characteristics, to considering them as individuals, each with their own specific needs. This makes it easier for you to tailor your content, messaging, and ads to meet the specific needs, behaviours, and concerns of the members of your target audience.