PPC Briefing Form

Please complete the form below as detailed and accurately as possible. Can't finish the whole form right now? Use the Save and Continue Later option to receive a link allowing you to pick up where you left off at a later date!

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Step 1 of 11

General Information

Name*

Company Name*

Email*

Phone*

Is this your first PPC/Paid Ads Project with us?*

Yes

Campaign Targeting

Fill out this section carefully and comprehensively. Do not assume we know anything, even if we have provided an audit or proposal.

Target Location(s)

Country, province, state, zip/postal code, city, or town, plus radius if applicable. Entries such as Easter Seaboard' or "Southern Ontario' do not help. Use the + sign to add additional rows.

Ad Schedule

All Days and Hours (Default)

Monday to Friday (All Hours)

Monday to Friday (9am to 5pm)

Other

Target Persona(s)
Tell us the Who, What, Where, and Why of the target persona(s). Feel free to attach any relevant documents at the end of this section.

Who

What

Where

Why

Target Keywords (if applicable)

If we have provided you with a proposal including keywords research, you can list or link it here. Use the + sign to add additional rows.

Target Products (eCommerce Only):

Which products or product categories do you wish to promote on your e-commerce website? You can say "All Products" or "Kitchen Appliances" or provide a list of the specific products you would like to target. Use the + sign to add additional rows.

Google Merchant Centre Account

Do you have a merchant center account? If yes, provide us with the ID. If not, we will build a new merchant account for you.

Yes

Merchant ID

File Upload

Upload anything relevant to target keywords or products.
If files exceed the max. file size, please use WeTransfer.com to send your documents to matt@mainstreammarketing.ca.

Drop files here or

Max. file size: 128 MB.

Creative Development

Messaging is a huge part of campaign success. Lets get this right!

Ad Messaging Direction

What is the primary message? What is the primary call to action? Are there any special offers? Are there any compliance considerations?

Logo Upload (if applicable)

Must be highest possible quality in PNG format.

Drop files here or

Max. file size: 128 MB.

Google Responsive Display Ads (if applicable)

Provide us with as many relevant images as possible.
Landscape: a ratio of 1.91:1 and should be greater than 600px x 314px.
Square: a ration of 1:1 image and should be greater than 300px x 300px.

If files exceed the max. file size, please use WeTransfer.com to send your documents to matt@mainstreammarketing.ca.

Drop files here or

Max. file size: 128 MB.

Facebook Ads (if applicable)

Provide URL(s) of the video(s) we are to promote. Use the + sign to add additional rows.

File Upload

Upload anything relevant to ad design or messaging. If files exceed the max. file size, please use WeTransfer.com to send your documents to matt@mainstreammarketing.ca.

Drop files here or

Max. file size: 128 MB.

Landing Pages

It is important that we gather accurate and detailed information to create your landing pages as efficiently as possible.

Please add an entry for each landing page you require.

Landing Page Details

Use the 'Add Landing Page' button to add the content for a landing page. Each landing page must be added individually.

Page Title/Heading	Email Destination for Form Fills	Actions

There are no Landing Pages.

Call Tracking (if applicable)

Call tracking is for counting and recording calls originating from advertising campaigns.
We charge $35 CDN per number per month.
In the vast majority of cases, one number will suffice unless a business has multiple locations that have separate numbers.
Note: Only available in North America

Desired Area Code

Destination Number to Route Calls To

Call Recording

By ticking 'yes' you confirm that you are authorized to record calls and are not breaking any local or industry privacy laws. If you are not sure, select 'no'.

Yes

Call Recipient Whisper

Play 'Call Whisperer' on incoming calls to recipient before the call is connected, signaling the source of the call, eg. "Call from Google Ads"

Yes

Tracking Code Installation

Every advertising campaign required the installation of multiple tracking codes.

Does Mainstream Marketing have access to your website?

Yes

Who will install tracking codes?

You/Your Team

Mainstream Marketing Team

Website Login Credentials

FTP (File Transfer Protocol) Credentials

Thank you/Purchase Confirmation Page URL

Please provide thank you/purchase confirmation page URL(s)

Final Information

The briefing is complete! Thank you very much. If there is anything else we need to know please share it here.

Additional Information (optional)

File Upload

Are there any other files you would like us to see? If files exceed the max. file size, please use WeTransfer.com to send your documents to matt@mainstreammarketing.ca.

Drop files here or

Max. file size: 128 MB.

Note: A copy of your responses will be emailed to the address you provided in the General Information section.

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Phone

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PPC Briefing Form

General Information

Company Information

Advertising Overview

Campaign Targeting

Audience Targeting

Creative Development

Landing Pages

Please add an entry for each landing page you require.

Call Tracking (if applicable)

Tracking Code Installation

Billing Information

Final Information

Extra Links

Our Location

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