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    Why a Logo is Important?
    14 Dec
    Graphic Design

    Why a Logo is Important?

    Posted by author-avatar mmseo2021@gmail.com
    December 16, 2021
    Have you ever taken a logo quiz? How often did you guess the right brand simply by its logo? For instance, brands like Tim Horton, McDo...
    Continue reading
    Benefits of Internet Marketing
    07 Dec
    Social Media Marketing, Training

    6 Benefits of Internet Marketing

    Posted by author-avatar mmseo2021@gmail.com
    May 10, 2022
    'Internet is boon or a curse' is definitely up for debate; however, businesses cannot deny that the internet is a boon (a benefit) in m...
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    LinkedIn app screenshot
    01 Nov
    Social Media Marketing

    Benefits of Using LinkedIn for Recruitment and Talent Acquisition

    Posted by author-avatar Mainstream
    October 21, 2021
    More than 30,000 companies worldwide utilize LinkedIn as a networking platform. As such, reaching out to talent acquisition on LinkedIn...
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    Exterior photo of building
    25 Oct
    Social Media Marketing

    Tips for Creating a LinkedIn Business Page

    Posted by author-avatar Mainstream
    October 21, 2021
    With more than 774 million members in more than 200 countries, LinkedIn is one of the world's largest social media websites and the big...
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    Mobile phone and laptop displaying Facebook app
    18 Oct
    Social Media Marketing

    The Importance of the Biography Section of your Social Media Platforms

    Posted by author-avatar Mainstream
    October 14, 2021
    Regardless of what social media platforms you use, a biography is an essential component that introduces who you are and what your area...
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    Social Media Marketing

    Photos Vs. Videos on Social Media Platforms

    Posted by author-avatar Mainstream
    April 4, 2025
    Social media marketing is all about visuals. In recent years, video marketing has become incredibility prominent, leaving many business...
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    Social Media Marketing

    Social Timing — The Importance of Social Media Insights

    Posted by author-avatar Mainstream
    October 1, 2021
    If your business is on social media — and it should be — you’ve likely wondered when the best time to post on your social media platfor...
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    mobile phone displaying Instagram account
    27 Sep
    Social Media Marketing

    Instagram Reels

    Posted by author-avatar Mainstream
    September 23, 2021
    Instagram Reels is one of Instagram's newest features. Instagram Reels gives users the ability to create and share short and engaging v...
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    Laptop and mobile phone displaying Facebook profile
    20 Sep
    Social Media Marketing

    Value of a Social Media Presence for your Company in COVID-19

    Posted by author-avatar Mainstream
    September 23, 2021
    Social media is often the first place that customers look for updates on your business. From products and services to hours of business...
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    Two women browsing on laptop
    13 Sep
    Websites

    Importance of Owning an Original Domain for your Website

    Posted by author-avatar Mainstream
    September 10, 2021
    Having a strong online business is crucial. In the digital age, it is essential to have a functional and accessible website for consume...
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    Youtube icon
    06 Sep
    Video Marketing

    Importance of Attractive YouTube Thumbnails

    Posted by author-avatar Mainstream
    September 10, 2021
    Video thumbnails are incredibly important. Our eyes are naturally drawn to images — compelling thumbnails can increase your engagement ...
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    Camera set up to take a photo
    30 Aug
    Websites

    Importance of High-Quality Product Photos

    Posted by author-avatar Mainstream
    September 10, 2021
    Running a successful e-commerce business is key to success in the digital age. Through e-commerce, businesses can share their products ...
    Continue reading
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    PPC Briefing Form

    HomePPC Briefing Form

    "*" indicates required fields

    Step 1 of 11

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    General Information

    Name*
    Is this your first PPC/Paid Ads Project with us?*

    Company Information

    If applicable, for Facebook Ads, please provide the link to your Facebook Business page so that we may request access to the account.
    Google Analytics
    To help us monitor the campaign, please add analytics@mainstreammarketing.ca as a user (administrator) to the relevant Google Analytics account. For more information on how to complete this action, click here.

    Advertising Overview

    Why are you engaging in this initiative?
    Target Measurable
    What is the specific measurable objective? How will success be defined?

    Specific Advertising Purpose

    Advertising Platforms
    The setup fee per platform is $225 CDN. If you have received a proposal from us, please follow that guidance. Do not check every box.
    Campaign Types
    If you have received a proposal from us, please follow that guidance. Do not check every box. We are phasing out separating Gmail or display campaigns and instead doing Discovery campaigns as they have the best coverage and include both of those things.
    Ecommerce Platform
    If applicable, please let us know which eCommerce platform are you using?

    We require at least ten business days from briefing & payment.
    MM slash DD slash YYYY
    List of Competitors
    Provide us with a list of top business competitors. Use the + sign to add additional rows.
    Business Name
    Website URL (if applicable)
     

    Campaign Targeting

    Fill out this section carefully and comprehensively. Do not assume we know anything, even if we have provided an audit or proposal.
    Target Location(s)
    Country, province, state, zip/postal code, city, or town, plus radius if applicable. Entries such as Easter Seaboard' or "Southern Ontario' do not help. Use the + sign to add additional rows.
    Ad Schedule

    Target Persona(s)
    Tell us the Who, What, Where, and Why of the target persona(s). Feel free to attach any relevant documents at the end of this section.
    Target Keywords (if applicable)
    If we have provided you with a proposal including keywords research, you can list or link it here. Use the + sign to add additional rows.
    Target Products (eCommerce Only):
    Which products or product categories do you wish to promote on your e-commerce website? You can say "All Products" or "Kitchen Appliances" or provide a list of the specific products you would like to target. Use the + sign to add additional rows.
    Google Merchant Centre Account
    Do you have a merchant center account? If yes, provide us with the ID. If not, we will build a new merchant account for you.
    Upload anything relevant to target keywords or products.
    If files exceed the max. file size, please use WeTransfer.com to send your documents to matt@mainstreammarketing.ca.
    Drop files here or
    Max. file size: 328 MB.

      Audience Targeting

      Fill out this section carefully and comprehensively. Do not assume we know anything even if we have provided an audit, a proposal or worked with you on other projects.
      Target Age Group(s)
      Gender
      Household Income

      Creative Development

      Messaging is a huge part of campaign success. Lets get this right!
      What is the primary message? What is the primary call to action? Are there any special offers? Are there any compliance considerations?
      Must be highest possible quality in PNG format.
      Drop files here or
      Max. file size: 328 MB.
        Provide us with as many relevant images as possible.
        Landscape: a ratio of 1.91:1 and should be greater than 600px x 314px.
        Square: a ration of 1:1 image and should be greater than 300px x 300px.

        If files exceed the max. file size, please use WeTransfer.com to send your documents to matt@mainstreammarketing.ca.
        Drop files here or
        Max. file size: 328 MB.
          Facebook Ads (if applicable)
          Provide URL(s) of the video(s) we are to promote. Use the + sign to add additional rows.
          Upload anything relevant to ad design or messaging. If files exceed the max. file size, please use WeTransfer.com to send your documents to matt@mainstreammarketing.ca.
          Drop files here or
          Max. file size: 328 MB.

            Landing Pages

            It is important that we gather accurate and detailed information to create your landing pages as efficiently as possible.

            Please add an entry for each landing page you require.

            Use the 'Add Landing Page' button to add the content for a landing page. Each landing page must be added individually.
            Page Title/Heading Email Destination for Form FillsActions
              
            There are no Landing Pages.

            Maximum number of landing pages reached.

            Call Tracking (if applicable)

            Call tracking is for counting and recording calls originating from advertising campaigns.
            We charge $35 CDN per number per month.
            In the vast majority of cases, one number will suffice unless a business has multiple locations that have separate numbers.
            Note: Only available in North America
            Call Recording
            By ticking 'yes' you confirm that you are authorized to record calls and are not breaking any local or industry privacy laws. If you are not sure, select 'no'.
            Call Recipient Whisper
            Play 'Call Whisperer' on incoming calls to recipient before the call is connected, signaling the source of the call, eg. "Call from Google Ads"

            Tracking Code Installation

            Every advertising campaign required the installation of multiple tracking codes.
            Does Mainstream Marketing have access to your website?
            Who will install tracking codes?
            Thank you/Purchase Confirmation Page URL
            Please provide thank you/purchase confirmation page URL(s)

            Billing Information

            This section is critical. Take your time to complete it accurately.
            All base prices are in CDN
            We also operate in USD, if you are outside of Canada, the applicable equivalent currency will be determined at the point of project commencement and fixed at that level.
            Once we have your order information, we will send you the relevant payment authorization form or invoice.
            Currency
            Minimum $500.00 (CDN or USD)
            Please enter a number greater than or equal to 500.
            Setup Fee
            One-time setup fee of $325 CDN per advertising platform (channel). How many platforms did you select? Eg. Google, Facebook, Microsoft.
            Call Tracking Fees
            $35 CDN per month per number. North America Only. Select quantity
            Landing Page Fees
            $125 CDN one-time per page (edits/changes post launch are billed additionally at $125/hour CDN). How many landing pages did you select?
            Payment Method
            Provide us:
            1. Billing Address Including Company Name
            2. Addressed To (invoice recipient & email)
            3. PO Number
            4. Any other Details for the Invoice
            Minimum Term*

            Final Information

            The briefing is complete! Thank you very much. If there is anything else we need to know please share it here.
            Are there any other files you would like us to see? If files exceed the max. file size, please use WeTransfer.com to send your documents to matt@mainstreammarketing.ca.
            Drop files here or
            Max. file size: 328 MB.
              Note: A copy of your responses will be emailed to the address you provided in the General Information section.
              This field is for validation purposes and should be left unchanged.
              Mainstream Marketing

              Mainstream Marketing is a full service marketing company in Windsor Ontario with the vision and creativity to bring our clients skillful and cutting edge concepts and marketing strategies.

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                Why a Logo is Important?
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              • Home
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