In a world consumed by flashy graphics and interactive everything, it has become almost human nature to skip over long-winded, text dominant information. More than ever humans respond to, absorb and retain visual imagery at a faster rate. Although it is not a new practice, infographics have recently become a popular way to engage consumers and communicate content with keywords, statistics, and graphical representations. They have been proven so successful that they have been incorporated into classrooms and newsrooms worldwide. From a marketing aspect, infographics have many benefits beyond an effective way to communicate a message. They allow the opportunity to incorporate branding in the visual representation. What a great way to communicate your business message while promoting your brand simultaneously.
This infographic from www.piktochart.com is an excellent visual to help you understand how infographic information can have a powerful impact on your branding.