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The Principles of Design

When it comes to design, understanding the principles improves not only the quality of the piece, but also the effectiveness of the intended message. Turkish graphic designer, Efil Türk, has created this poster series to help visualize what she has chosen to be the top 10 design principles; Balance, Hierarchy, Pattern, Rhythm, Space, Proportion, Emphasis, Movement, Contrast, and Unity. These posters are beautifully executed as well as very effective in communicating the strength of each principle. Understanding how the brain absorbs and perceives imagery is the key to effective design.

View Efil Türk’s poster series.