If you need it to be PROFESSIONAL, CORPORATE and most importantly EFFECTIVE, then you need Mainstream Marketings unique and customized approach to designing graphics that are specific to your environment.
Your needs are specific and your brand priceless. As a large or small professional organization it is critical that you are able to maintain your status and your image everywhere you are seen.
As a professional, sometimes your image is all that you have to capture, enroll and engage with your new prospective client and to ensure that your level of service, and the calibre of your practice is recognized.
As the old saying goes: Image is Everything!
The question you may be asking yourself or that you should be asking is: Does my firms image represent how Great we really are? If there is a single hesitation about that response, then you may want to examine your brand identity or allow us to "cross-examine" your brand for you. Ok... I promise no more "legal" references. I couldn't help myself.
Graphic Design for law firms can be a tricky project to successfully execute, because your supplier needs to be sure that all factors are being considered, such as:
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Who is your client
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What is your clients interpretation of your brand
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Where is your brand being seen or promoted
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How does it apply to the mediums you employ for promoting your firm
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Why is it so important to ensure your brand is consistently represented
Once the most basic of questions for your branding "101" has been answered, this when our unique formula for developing graphic design for law firms becomes the all-important tool for your branding and promotional successes.
Our process is very detailed but has been proven to be HIGHLY effective. Here are some of our process considerations....
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Target Audience: does the layout/design and image speak "properly" to the audience we are trying to attract?
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Imagery: a powerful element in any design. Considerations when using imagery are...
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Be careful and selective with the images being used.
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Be conscious of the potential interpretations of your audience. Sometimes funny or whimsical can be offensive.
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Stock photography is cheap, easy to access and practical, however, it can damage yourbrand if your competitor decides your branding is better than theirs and they decide to mimick your brand by using the "stock" photography that you have used to effectively brand your firm. Uh oh!
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Colours: If it is used well, it is POWERFUL! However, on the flip side, if you use it the wrong way it can be extremely damaging. Let the colour inspire emotion and evoke action. One area that is often overlooked when deciding upon colour is: Will your logo effectively convert from full colour to simple black and white and still get the same "emotional" reaction from your audience?
Finally, we always send our graphic design through an internal process of checks that help to ensure the proofs you recieve or the artwork we create on your behalf is effective and ensures your brand integrity.
The three main questions we ask ourselves during this process are:
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How does it make you feel?
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What connotations are presented when you view the design?
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Do the colour combinations flow and are they within the "corporate" spectrum of the clients brand. A mass-exodus from your brand identity guidelines could (and mostly likely would) be a disaster to the brand.
I know... It's a lot of information here. Just know that when it comes to designing or managing your brand we have solid processes that WORK for YOU! My suggestion is to give us a call or stop in and meet with us.
Once you get a little flavour of the Mainstream Process you'll quickly realize why we are so great at what we do.... Everyday!
Oh Yes... Just because we are physically located in Windsor, it doesn't mean we can't serve you and your needs if you are not from the Windsor area. Our clients are from all across North America. Our process will ensure you seamless communication and flawless results.
You have nothing to lose from speaking with us.
Honestly, we're friendly and best of all our initial consultations are Always FREE! Contact Us today!
Can your brand risk another day of less than professional or less than perfect branding?
Let us remove the risk.
